Preliminary Project - DESTINATION STEWARDSHIP FOR MARLBOROUGH
Toi Moana - Toi Tangata
Healthy Seas - Healthy People
Marlborough is a beautiful, large region of about one million hectares with 20% of New Zealand's coastline. With stunning scenery and sunshine it is a popular place to live, work, play and visit. There are however, challenges.
First Living Lab (LL) Project - THE IDENTITY ANCHOR
Defining our Place by our People, not just our exports
Marlborough, known for beach and bush, may be the nation's birthplace. Nationally, Marlborough is the country's largest grape growing region (85 percent of the country's wine export production). Marlborough’s significant coastline plays an important part in aquaculture (80 percent of New Zealand’s commercial grown seafood).
What is the common Marlborough identity? This is important for social cohesion and community resilience.
MARLBOROUGH'S Challenges
Mines and Wines for Marlborough?
As a destination there are many competing industry pressures for tourism from e.g. forestry and fishing. More recently mining has potent undermine Marlborough's resilience and is not part of the contemporary Marlborough identity or Marlborough Destination Management Plan. A Living Lab can help build Marlborough's resilience.
Feb. 2026: NZ Herald Reports that Marlborough is a region with critical minerals and is a target for potential mining.
A Case Study on Environmental Degradation
A Case Study on Environmental Degradation
Dec. 2024: The Environmental Defence Society (EDS) has called for Urgent Action to Restore the Marlborough Sounds
